MCET
The campaign to establish Canada's first University Chair and Bachelor of Business Administration in Brand Communication.
2014-2015 Laurier Chair in Brand Communication Annual Report

Highlights of the Year (2014-2015) by Dr. Brad Davis Laurier Chair in Brand Communication

Laurier’s Marketing and Brand Communication programs are among Canada’s leading providers of talent to the management teams of established brands across the country. Our success in developing these programs at Laurier has resulted in outstanding student enrolment and alumni success.

Brand Communication Management and Marketing Communication courses are the most popular electives in Laurier’s Marketing Area. This year, for the fifth consecutive year, over 200 students took the core courses for the Brand Communication concentration – 90 percent of all marketing students. 

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2013-2014 Laurier Chair in Brand Communication Annual Report

Message from the Laurier Chair in Brand Communication Dr. Brad Davis

Laurier’s Marketing and Brand Communication programs are among Canada’s leading providers of talent to the management teams of established brands across the country. Our success in developing these programs at Laurier has resulted in outstanding student enrolment and alumni success.

Brand Communication Management and Marketing Communication courses are the most popular electives in Laurier’s Marketing Area. This year, for the fourth consecutive year, over 200 students took the core courses for the Brand Communication concentration – 90 percent of all marketing students. We are looking forward to our move into the Global Innovation Exchange. When this new home for Laurier’s School of Business & Economics (SBE) and Department of Mathematics opens in the fall of 2015, it will provide a welcome relief to our space limitations and will greatly increase our ability to expand the delivery of key courses in the Brand Communication program.

.. more (open report)

2012-2013 Laurier Chair in Brand Communication Annual Report

Message from the Laurier Chair in Brand Communication

The 2012-13 academic year saw the Brand Communication program continue to attract a significant number of Laurier business students. Again, this year we saw over 200 students take the core courses towards the program’s option. This represents 90 per cent of all marketing students.

We also saw approval for a significant revision of the BBA Curriculum that will be particularly beneficial to the Marketing Area and the Brand Communication program. The revisions will start to unfold this coming September, but changes to the Marketing curriculum will not come in to effect until September 2014. This gives us a full year to significantly revise and update a number of our courses to reflect trends and issues that some of our practitioner advisors identified as priorities to us.

It was also a year that saw Laurier’s School of Business & Economics establish a number of firsts in Canadian business education and continue to build its reputation as one of the most innovative and progressive programs in the country. The Brand Communication program has been both a beneficiary and participant in each of these major steps forward.

In December 1012, President and CEO of Second Cup, Stacey Mowbray, became SBE’s first “CEO In-Residence”, while former Procter & Gamble CEO Tim Penner assumed this honourary title in June 2013. The program complements the existing successful “Entrepreneur in Residence” program which also brings leading business figures into the school to provide the benefit of their experience and insights to students and faculty.

.. more (open report)