The campaign to establish Canada's first University Chair and Bachelor of Business Administration in Brand Communication.
The Marketing Communications Education Trust

The Marketing Communications Education Trust (MCET) is a registered not-for-profit public foundation created by industry leaders to conduct the private sector fundraising for Canada's first Chair in Brand Communication and new Bachelor of Business Administration degree (with a Major in Brand Communication) at the School of Business & Economics at Wilfrid Laurier University.

Contributions to MCET are tax deductible (#86801 4630 RR0001).

Governance of the organization is provided by the following Officers & Trustees:

The School of Business & Economics at WLU

The School of Business & Economics at Wilfrid Laurier University in Waterloo (, Ontario is one of the leading business schools in Canada with over 3,000 undergraduate and graduate students and 100 full-time faculty. Honours degree programs are offered in both business and economic disciplines and roughly half the students participate in the highly regarded co-op program. The School benefits enormously from very bright and well-rounded students, as the entering average is 90% for Bachelor of Business Administration (BBA) students.

The school has an excellent understanding of the significance of brands to business, and with the creation of the Chair in Brand Communication, will be able to add this strategic partnership with business to its curriculum offering.

The School of Business & Economics is accredited by the AACSB (Association to Advance Collegiate Schools of Business) - not all Canadian University Business Schools have earned this rigorous qualification.

Wilfrid Laurier University

Founded in 1911, Laurier is a premier university and renowned for attracting students who want to succeed. Our Faculty of Arts, Faculty of Science, Faculty of Music, School of Business & Economics and our Brantford Campus offer an unparalleled academic experience. Our unique, interdisciplinary approach to learning allows students to combine majors in completely different fields. Laurier's faculty, among the finest anywhere, expand the horizons of our students, providing them with a broad perspective of the world that opens up new ways of thinking and seeing things.